Spicing things up
Kitchen Stories, at its core, champions the home cook. In our quest to help everyday chefs, and diversify our offerings, we launched our first physical product: a series of bespoke spice blends. This move from digital to tangible was inspired by our community's feedback and a desire to bring a piece of Kitchen Stories into homes in a new, flavorful way.
The journey to launch encompassed everything from consumer research to the big launch moment. This process involved a collaborative effort in product and recipe development, where each spice blend was crafted to elevate dishes with a signature touch.
Beyond the blends, we focused on creating packaging that would sit proudly on any kitchen counter, reflecting the quality and care that went into each product. Lastly, we produced content for a launch campaign, ensuring the spices became an essential ingredient on our users shelves.
The journey to launch encompassed everything from consumer research to the big launch moment. This process involved a collaborative effort in product and recipe development, where each spice blend was crafted to elevate dishes with a signature touch.
Beyond the blends, we focused on creating packaging that would sit proudly on any kitchen counter, reflecting the quality and care that went into each product. Lastly, we produced content for a launch campaign, ensuring the spices became an essential ingredient on our users shelves.
Role
Product development, Creative Direction, Design
Credits
Created by the awesome in-house team at Kitchen Stories.
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