Brand Identity
When I joined Kitchen Stories, the brand was like a restaurant in an episode of Kitchen Nightmares (well, maybe not that bad) — full of potential but lacking direction. Recognizing the need for a course correction, we embarked on a mission to redefine our brand identity. With a modest budget and a lean team, we got to work.
Our approach was straightforward: conduct thorough audience research, analyze our competitors, and refine our vision. This deep dive into our market and our audience’s expectations helped us craft a brand strategy that resonated with the Kitchen Stories ethos while addressing user needs and market dynamics.
Within six weeks, we emerged with a clear brand identity. This rapid transformation proved that even with limited resources, a clear strategy and an understanding of our audience could steer the brand toward a renewed sense of purpose and direction.
Our approach was straightforward: conduct thorough audience research, analyze our competitors, and refine our vision. This deep dive into our market and our audience’s expectations helped us craft a brand strategy that resonated with the Kitchen Stories ethos while addressing user needs and market dynamics.
Within six weeks, we emerged with a clear brand identity. This rapid transformation proved that even with limited resources, a clear strategy and an understanding of our audience could steer the brand toward a renewed sense of purpose and direction.
Role
Brand Strategy, Creative Direction, Design
Credits
Created with the small but mighty three-person design team at Kitchen Stories.
We began by digging into the 4 C's
At the time, the visual identity lacked
a clear direction and felt outdated
I lead the development of a new brand identity,
alongside the implementation of new photography guidelines.
The goal was to create a brand that made cooks excited about the vibrant world of home cooking.
