Plus
When you think about it, cooking is one of those activities that's both utterly mundane and profoundly personal. It's a daily chore for some, a passionate hobby for others, and for a few, it's a downright existential journey. Enter Kitchen Stories Plus, the turbo-charged sibling of the already beloved Kitchen Stories app.
When we decided to roll out a premium version, we weren't just tossing in a few extra spices and calling it gourmet. No, we aimed to redefine the home cooking game, making it easier, more accessible, and, dare I say, more enjoyable.
Creating a sub-brand is a bit like cooking with a new ingredient. You want it to add to the dish, not overpower it. The challenge was to make Kitchen Stories Plus feel like it was for the every day, yet also the dish you brag about to your friends.
Essentially, we wanted users to feel like they were getting the VIP treatment in without losing the essence of what made them fall in love with the original app.
When we decided to roll out a premium version, we weren't just tossing in a few extra spices and calling it gourmet. No, we aimed to redefine the home cooking game, making it easier, more accessible, and, dare I say, more enjoyable.
Creating a sub-brand is a bit like cooking with a new ingredient. You want it to add to the dish, not overpower it. The challenge was to make Kitchen Stories Plus feel like it was for the every day, yet also the dish you brag about to your friends.
Essentially, we wanted users to feel like they were getting the VIP treatment in without losing the essence of what made them fall in love with the original app.
Role
Creative Direction, Design
Credits
Created with the small but mighty two-person design team at Kitchen Stories.
