Things that are important to me
Fail forward
Embrace stumbles as steps, understanding that each fall is not a setback but a bold stride forward. Test your theories, iterate and try again.
Actual Strategy
Too often strategy is just a bunch of confusing words. Real strategy instils action and leaves no one scratching their head, wondering 'now what?'
Execution matters
It's not just what you do, but how you do it that truly counts.
Do things with pride, aim for excellence, and people might actually care.
Lead with purpose
Purposeful leadership is an act of design. It creates an environment where work thrives and nurtures personal growth to help people be their best.
Here's the thing about life: it's not about the hats you wear; it's about how you wear them. And me? I've worn enough hats to start my own millinery. From my time as an art director and creative leader in New York to Berlin, I've crafted campaigns and brand experiences for everything from solar batteries to spice blends.
I’m currently at Kitchen Stories. Here, I lead the creative and content teams. My role is about balancing strategy with creativity, and fostering an environment where my team can bring their best selves to work.
Outside my 9-to-5, you'll find me plotting my next dinner party—because what's life without good food and great company? Or maybe I'll be dreaming up the next fun video for my Instagram. Because, in the end, it's all about creating, sharing, and connecting. If you're into making magic out of the mundane or just want to chat, you can reach me at seb.graus@gmail.com
I’m currently at Kitchen Stories. Here, I lead the creative and content teams. My role is about balancing strategy with creativity, and fostering an environment where my team can bring their best selves to work.
Outside my 9-to-5, you'll find me plotting my next dinner party—because what's life without good food and great company? Or maybe I'll be dreaming up the next fun video for my Instagram. Because, in the end, it's all about creating, sharing, and connecting. If you're into making magic out of the mundane or just want to chat, you can reach me at seb.graus@gmail.com