Gant
Never Not Comfortable
Young professionals are a lot more active today than they were when Gant started out making shirts in 1949. That's why they launched Tech Prep, shirts with a fabric that is made to breath, stretch and wick away moisture.
To launch the product, we found on-the-go professionals where they spend most of their time: on their phones. We created videos that played with the popular boomerang format, ending up with more than 3 million views and a 400% increase in e-commerce traffic.
To launch the product, we found on-the-go professionals where they spend most of their time: on their phones. We created videos that played with the popular boomerang format, ending up with more than 3 million views and a 400% increase in e-commerce traffic.
Role
Art Director
Credits
Made at Highfield
