Google
That's Chromebook

Chromebooks are made for the way we live today. They don't have the largest hard drives or sickest graphic card, because you don't need it. They use cloud storage, are light to carry around and have a battery that lasts all day. Since Chromebooks does things a little bit different, we made our campaign different. Instead of focusing on hardware specs like every other brand was doing, we made our campaign all about the user. At the end of the campaign all the KPI's set by Google were exceeded.